Maureen O’Connor of LEM Products, Inc. – A Case Study
Founded in 1967, LEM Products Inc. is a global provider of custom and stock identification products of all types. These find use in a broad range of industries, including: utility, electrical, telecommunication, construction, OEM, HVAC, marine, aerospace, facility maintenance, food processing, plant maintenance, safety and transportation, and others.
When LEM sought to overcome challenges related to the management of their partners and suppliers, as well as the need to drive product innovation, identify new opportunities for growth, and enhance their online presence, they engaged the Delaware Valley Industrial Resource Center (DVIRC).
The DVIRC team mapped out a plan to help the Doylestown, Pennsylvania-based company gain clarity regarding the competitiveness of their pricing, construct a website that would reflect their status as a global supplier, and plan for significantly expanded marketing outreach.
“LEM is committed to increasing their revenue by over 60% in the next five years.” says DVIRC Director, Marketing Services Chris Scafario. “We rose to the challenge and earned a place as a trusted advisor to LEM’s leadership. As part of a series transformational growth projects, DVIRC set out to build a sales and marketing strategy to bridge their gap and get them on target to hit their goals. Our efforts covered market research, planning, branding, and more. Today when I look at LEM, I see the type of company that I wish so many of our clients could aspire to be.”
“The DVIRC team worked closely with the LEM team in the development of our website, e-commerce site, SEO expansion, and development of our marketing strategy,” says Maureen O’Connor, CEO/President of LEM Products Inc. “The DVIRC team invested the time necessary to understand the process, define the work to be done, and set the timeline for completion. We were amazed that the projects were completed with the guidelines of the goal. LEM Products Inc. will continue to work with this excellent team of marketing professionals.”
- LEM reports a sales increase of approximately $200,000 as a result of the project, in addition to $500,000 in retained sales
- The DVIRC-led process also aided in the creation of six full-time jobs
- Quantified cost savings = $165,000
- Quantified investment in information systems or software = $59,000
- Quantified investment in workforce and employee skills development = $47,000
- Avoidance of unnecessary/savings on investments = $25,000