IT Kickstart: Website development for Dangelo’s Custom Manufacturing

Dangelo’s Custom Built Mfg. LLC started in 2006, after 30 years in the Towing industry and 35 years in the Auto Body Industry as Dangelo’s Auto Body and Repairs. Dangelo’s manufactures quality custom built heavy duty towing vehicles to customers’ exact specifications.

Dangelo’s wanted to increase sales and gain a more significant market share by upgrading their company website to make it more user friendly and competitive. Derek Dangelo, President and Dave Slater, full-time consultant, believed they were missing a significant amount of sales due to their outdated website and were looking for a professional upgrade.

Northwest Industrial Resource Center (NWIRC) proposed a solution to bring in an outside professional consultant to redesign and rebuild their existing website. A new and modern website was created on the C80 CMS (content management system), simultaneously deploying an inbound marketing strategy to include search engine optimization. This would allow for more traffic to the site and converting subsequent leads into sales. An IT KickStart grant was allocated by the NWIRC to make the project more affordable.

Successful completion of this project has strengthened Dangelo’s ability to compete in the online market and increase potential customer base.

Projected Results:

  • Increased sales of $1,000,000.00
  • Retained sales of $500,000.00
  • Potential addition of 5 new full-time jobs.
  • Increase sales per employee of $200,000.00
  • Cost savings in excess of $10,000.00

“The Northwest Industrial Resource Center has been a great partner and has given more information than any other agency in Western Pennsylvania. They supported our efforts to establish a greater web presence and increase our customer count. True professionals with very fast response times who get it right the first time by truly listening to their clients,” said Dangelo.

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